Running an ecommerce store sounds exciting — your own website, online orders, and customers from anywhere in the country. But once your store is live, what’s next?

Don’t worry! You don’t need to be an expert to manage your online store professionally. Whether you’re selling handmade products, fashion items, groceries, or electronics, this guide will give you the simple steps to manage your ecommerce business smoothly and successfully.

Let’s break it down into 3 main stages: Click, Sell, and Deliver.

1. CLICK – Get Your Store Ready and Seen

This is where it all begins. The "click" stage means setting up your store properly and making sure people can find it online.

Set Up Your Store the Right Way

Use beginner-friendly ecommerce platforms like Orka Stores, Shopify, or Dukaan. They offer:

1. Ready-made templates
2. Mobile-friendly design
3. Payment gateway options (UPI, COD, etc.)
4. Language support (including Tamil for local reach)

Upload clear product photos, write simple and honest descriptions, and make sure the price is visible. Keep your website easy to use, especially for mobile

users.

Make It Easy to Trust

1. Add an “About Us” section.
2. Show contact info or WhatsApp button.
3. Include customer reviews or testimonials.
4. Mention return or refund policies clearly.

People buy from stores they trust. Even a small line like “Proudly serving 500+ happy customers” adds credibility.

Promote Your Store

Once your store is ready, don’t wait for customers to magically appear. Share your store link on:

1. WhatsApp status & groups
2. Instagram & Facebook pages
3. YouTube videos
4. Include a flyer or note with marketplace orders (if you're selling on Amazon or Flipkart)

Tip: Use QR codes to make it easy for customers to visit your store.

2. SELL – Manage Orders Like a Pro

Now that your store is live and getting visitors, let’s talk about what happens when someone places an order.

Get Notified Immediately

Make sure your ecommerce platform sends you instant alerts for new orders — either through email, SMS, or app notification.

Speed matters. Customers expect quick updates after they place an order.

Confirm the Order

1. Check if the product is in stock.
2. Send a confirmation message to the customer. (Even a simple WhatsApp message builds trust.)
3. Thank them and tell them when to expect delivery.

Update Your Stock Regularly

Avoid overselling or listing out-of-stock items. If you're managing a small inventory, update your product list every day or at least once a week.

If your product is made-to-order (like handmade items), mention the time it takes to ship.

Offer Easy Payment Options

Make sure your store supports:

1. UPI (Google Pay, PhonePe, etc.)
2. Debit/credit cards
3. Cash on Delivery (if possible)

Easy payment = more completed orders.

3. DELIVER – Ship Fast, Keep Customers Happy

Fast and safe delivery is key to customer satisfaction. Here’s how to handle it smoothly.

Choose a Reliable Courier Partner

For small businesses, logistics platforms like:

1. Shiprocket
2. Delhivery
3. India Post
4. or even local delivery partners

...can help you ship at low cost with tracking features.

If you're selling locally, you can even offer same-day delivery via Dunzo or Porter.

Pack It Right

1. Use simple but strong packaging.
2. Add a thank you card or flyer to promote repeat orders.
3. Seal it properly to avoid damage during transit.

Share the Tracking Info

Once shipped, send the tracking number to the customer via SMS or WhatsApp. They’ll appreciate the update and trust you more.

Handle Returns or Issues Professionally

Sometimes, things go wrong — damaged product, late delivery, or customer changes their mind.

Handle returns calmly:

1. Offer a replacement or refund (as per your policy).
2. Always talk politely and try to understand their concern.
3. One satisfied customer can bring 10 more.

Bonus Tips to Run Your Store Like a Pro

Automate What You Can

Use tools that:

1. Automatically update inventory
2. Send order confirmation emails
3. Collect reviews after delivery

The more you automate, the more time you save.

Collect Customer Data

When customers order, collect their:

1. Name
2. Email
3. Phone number

Use this for:

1. Sending offers
2. WhatsApp updates
3. Building loyal customers

Track Your Sales

Know which products are selling well. Focus more on what customers love and improve what’s not working.

Use a simple Excel sheet or your platform’s dashboard to check:

1. Orders per day/week
2. Revenue
3. Best-selling products

Final Thoughts

You don’t need a big team or huge budget to run an ecommerce store professionally. You just need to follow the basics with consistency and care:

🔹 Set up your store (Click)

🔹 Manage your sales process (Sell)

🔹 Handle delivery and customer support (Deliver)

Start small. Learn as you grow. And remember — people love shopping from honest, responsive businesses that treat them well.

If you’re serious about growing your business, don't wait. Get your store online, promote it smartly, and run it like a pro.

Need help getting started?

Check out platforms like Orka Stores that offer free setup, Tamil language support, and local customer assistance – perfect for first-time sellers and small

businesses in India.