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🧠 Content Ideas That Drive Sales: What to Post on Your Website and Social Media
🧠 Content Ideas That Drive Sales: What to Post on Your Website and Social Media

📢 Struggling to Figure Out What to Post?

You're not alone. Many small business owners build beautiful websites, create social media accounts… and then go blank when it comes to posting content.

Good news? You don’t need to be a pro content creator to attract customers online.

You just need the right content, at the right time, with the right goal: SALES.

At OrkaStores, we help our clients with ideas that are not just creative — but sales-focused.

💡 Why Content Matters

Content builds trust.

It tells your story.

And it makes people say, “I want to buy this.”

Let’s break down what works best for Tamil Nadu-based small businesses.

🔥 Top 10 Content Ideas That Actually Drive Sales

1. Behind the Scenes

Show how your products are made, packed, or shipped.

📸 Example: Video of your team packing a herbal oil order with care.
🎯 Builds trust & shows authenticity.

2. Customer Testimonials / Feedback

Real reviews = real sales.

📸 Screenshot WhatsApp feedback and post it.
🗣 Use client voices like:
“Thanks to Estuna, I feel more confident in my skin!”

3. Before-and-After Shots

Perfect for skincare, fashion, and home decor products.

🎯 Helps customers visualize transformation and value.

4. Product Spotlight

Pick one product and explain:

  1. What it is
  2. Why it’s special
  3. How to use it
📹 Instagram Reels / website banner / WhatsApp status
Ex: “Why our turmeric soap is perfect for summer skin care ☀️”

5. FAQ Posts

Clear doubts → Increase trust → Boost conversions

🤔 “Is Cash on Delivery available?”
✅ “Yes, available all over Tamil Nadu.”

Make this a carousel post or a blog!

6. Festival/Seasonal Offers

Connect with local culture!

🎉 Pongal Offer | Ramadan Combo | Summer Skincare Bundle
📢 Announce it on your homepage & stories

7. Tutorials / How-To Guides

Short demo videos or step-by-step posts

🎥 “How to wear a saree in 3 styles”
📷 “How to use our face pack in 2 steps”

8. Your Story / Brand Journey

People love buying from real people.

🧵 Tell them how your business started — from your kitchen, your home, your dream.

9. User-Generated Content

Encourage customers to post photos with your products.

📲 Repost it on your social media + website
🎁 Offer discounts for tagged posts

10. Limited Time Offers / Scarcity Posts

Urgency sells!

⏰ “Only 10 pieces left!”
🛒 “Offer ends tonight!”
🚨 Use in your website banners, reels, and status updates.

📌 Pro Tip: Combine Website + Social Media

Don’t just post on Instagram and forget your site.

✅ Add a blog post or customer story

✅ Create a homepage banner for offers

✅ Update product descriptions with seasonal keywords

✅ Use OrkaStores' SEO tools to add tags and boost reach

💬 What OrkaStores Clients Say:

“We just followed OrkaStores' content tips… and our reach tripled. Orders started coming in regularly!”
Sri Harshini Herbals, Tiruppur
“Their free content strategy + SEO guidance helped us go from 0 to 1000 impressions in a day.”
Estuna, Chennai

🚀 Don’t Just Post. Post With Purpose.

OrkaStores helps you:

  1. Build a store
  2. Set up your social links
  3. Plan your content
  4. Grow your brand — all without spending on ads.

👉 Start Free with OrkaStores Today

Yamuna devi,April 14, 2025