Want more sales without running expensive ads 24/7?
You don’t need a big budget—you need a smart strategy.
By combining Google My Business (GMB) with a well-optimized eCommerce website, you can turn your business into a 24/7 lead and sales machine—completely on autopilot.
Whether you're a local seller, service provider, or online store owner, this combo works like magic when done right.
Let’s break down a step-by-step strategy to drive free traffic, convert visitors into buyers, and grow your online store—without paid ads.
🔍 Step 1: Set Up and Optimize Your Google My Business Profile
Google My Business (now called Google Business Profile) helps your store show up on Google Search and Maps when local customers search.
Why it matters:
- You appear when people search for “[product/service] near me”
- You build trust with reviews, photos, and updates
- You drive traffic to your website or WhatsApp directly
What to do:
✅ Claim your profile on Google Business Profile
✅ Use your business name as your keyword (e.g., Orka Herbal Skincare)
✅ Add correct location, phone number, and business hours
✅ Add your website URL
✅ Upload product photos, store pics, and branding
✅ Ask for customer reviews (at least 10+ for trust)
🔔 Pro Tip: Add product categories and keywords in your description like:
“Handmade soaps in Coimbatore | Natural skincare | Free delivery available”
🖥️ Step 2: Create a Mobile-Optimized eCommerce Website
Once people find you on Google, they’ll visit your website to explore or buy. Make sure your website is:
✅ Mobile-friendly
✅ Fast-loading
✅ Easy to navigate
✅ Clear CTA (Call to Action): “Buy Now”, “WhatsApp to Order”, “Add to Cart”
You can use platforms like Orka Stores to create your eCommerce site without coding. It allows product listings, payments, shipping, WhatsApp integration, and more.
📦 Step 3: Connect Your Website with GMB for Seamless Sales
Make sure your Google My Business profile links directly to your website.
📍 Example:
Someone searches “organic hair oil in Madurai” → sees your GMB listing → clicks “Website” → lands on your online store → places order or contacts you.
This way, local searches = direct sales without ads.
✅ Add a strong first impression:
Your homepage should immediately show:
- What you sell
- Trust badges (reviews, quality claim)
- Call-to-action (CTA)
📸 Step 4: Post Regular Updates on Google Business Profile
Many business owners set up GMB and forget it. But you can post updates—like mini social media posts!
🗓️ Post 1–2 times per week with:
- New arrivals
- Offers and discounts
- Product highlights
- Behind-the-scenes or packing videos
- Customer reviews
📷 Example:
"🌿 New Launch: Neem & Tulsi Soap – 100% handmade. Order now on our site!"
🔔 Why it helps:
Google rewards active listings by ranking them higher in search.
🛒 Step 5: Add Products to Your GMB Catalog
You can directly list products inside your GMB profile, with:
- Product name
- Photo
- Price
- Description
- Buy link (to your website)
This turns your Google profile into a mini store, increasing visibility and clicks.
✅ Bonus Tip: Use keywords in your product names (Ex: “Organic Turmeric Face Pack for Acne – 100g”)
💬 Step 6: Enable WhatsApp or Chat Support on Your Website
Not every visitor will buy instantly—some have questions.
📲 Add a WhatsApp chat button so customers can:
- Ask product doubts
- Enquire about bulk orders
- Request COD
- Get payment links
With platforms like Orka Stores, WhatsApp integration is seamless—and you can even set automated welcome replies!
🧲 Step 7: Use Google Reviews as Social Proof on Website
People trust people. Add your Google Reviews to your website homepage or product pages.
🛠️ How to do it:
- Use a review widget/plugin
- Manually copy & paste 5-star reviews with customer name
- Show “Rated 4.9 on Google” badge for trust
This builds confidence in first-time buyers.
🔁 Step 8: Turn Google Visitors into Repeat Customers
Once a customer buys from your site, stay in touch to maximize lifetime value.
Use:
- WhatsApp follow-ups (“Hope you liked your order! 😊”)
- Email reminders (“New products are live!”)
- Coupon codes for repeat buyers
- Ask them to leave a Google review
📌 Pro Tip: Encourage them to save your number so they get your WhatsApp updates directly.
🚀 Bonus: How It All Works Together (Visual Funnel)
Here’s how this combo turns into a 24/7 sales machine:
- Customer searches “natural skincare near me”
- Your GMB profile shows up with reviews and photos
- They click your website link
- Your website has clear CTA and product info
- Customer buys directly or chats via WhatsApp
- You send product + thank you message
- They leave a review
- You keep them engaged for future sales
All this—without spending on ads!
🎯 Final Thoughts: Be Found. Be Trusted. Be Ready to Sell.
If your goal is to grow your eCommerce brand organically, combining Google My Business with a strong eCommerce website is the best low-cost,
high-impact strategy.
✅ Free Google traffic
✅ Trusted local visibility
✅ Seamless buying experience
✅ Repeat sales on autopilot
✨ Need an Easy Way to Get Started?
Orka Stores makes it simple:
- GMB-friendly website builder
- Mobile-first design
- WhatsApp & payment integration
- Product catalog and SEO tools
- No coding required
🛒 Start for FREE at www.orkastores.com
📞 Or WhatsApp: 9442007477 / 8754839601