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Why Small Entrepreneurs Burn Money on Social Media Ads | Orka stores
Why Small Entrepreneurs Burn Money on Social Media Ads | Orka stores

Small entrepreneurs often burn more money on social media ads because they lack strategy, experience, and optimization.


Why Small Entrepreneurs Burn Money on Social Media Ads


🔻Common Mistakes✅Smart Practices (What Experts/Brands Do)
1. No Clear Target Audience Ads shown to "everyone" or the wrong people1. Defined Target Audience They use age, location, interest filters
2. Boost Post Button Only They only “boost” posts without campaign planning2. Full Ad Manager Use They use proper campaigns (traffic, conversion)
3. No Retargeting Strategy They show ads to new users every time3. Retargeting Existing Visitors They show ads to warm leads or past visitors
4. Bad Creatives Low-quality images, too much text, not mobile friendly4. High-Performing Creatives Clean visuals, video ads, strong CTA
5. Selling on First Click Expecting users to buy immediately5. Funnel Approach First build trust, then retarget and convert
6. No Tracking or Pixel Installed Don't know what works6. Data-Driven Ads Install Meta Pixel or Google Tag to track performance
7. Impatience Spend ₹500 and expect ₹5000 in return overnight7. Long-Term Planning Test, tweak, and optimize over weeks
8. No Landing Page They send people to WhatsApp or Instagram DM8. Dedicated Product Page or Store Easy to browse, shop, and pay
9. No Budget Split They spend all in 1 day or on 1 ad9. Budget Strategy Split budget into test, retarget, and scale
10. Not Learning from Metrics Don’t use ad analytics10. Learn & Improve Check CTR, CPC, ROAS and improve next ads


Example:


❌ Small Business Owner A:

  1. Boosted an Instagram post for ₹2,000
  2. No link to product page, only "DM for price"
  3. Got 200 likes, no sales
  4. Says “ads don’t work”


✅ Small Business Owner B:

  1. Created a video ad with a clear offer
  2. Targeted women 25-40 interested in skincare
  3. Linked to an Orka Stores product page
  4. Spent ₹500 to test, made ₹2,000 in sales
  5. Scaled up with retargeting ads


Tips to Save Money & Get Better Results:

  1. Use Facebook/Instagram Ads Manager, not just boost.
  2. Create a clear offer (discount, free shipping, etc.).
  3. Have a proper online store like Orka Stores instead of just DMs.
  4. Install Meta Pixel to track and optimize.
  5. Start small (₹300–₹500) and test 2–3 ad variations.
  6. Retarget people who visited your site but didn’t buy.


Final Thought:


Ads don’t fail. Poor ad strategies do.


A successful entrepreneur spends smart, not more.






Yamuna Devi,June 18, 2025